The Unveiled Way Blog
The Unveiled Way Blog equips purpose-driven women with the inspiration, encouragement, strategy & resources to unveil their brilliance so they positively impact the lives of those they serve, lead, guide, or influence in their careers, businesses, ministries, or non-profits.
Start reading the most recent posts below. Or use the Search function to search by key topic categories including Leadership Development, Career, Empowerment, Success, Christian, Inspiration, and more.
Abound in your brilliance!
Your Personal Brand: Entrepreneurs’ Most Underutilized Secret Marketing Weapon
Your personal brand is a blueprint for how you want the world to see your business. Many entrepreneurs overlook this process, because they jump right into the design of the logo and collateral materials, wrongly assuming that these alone are their branding. But your brand is the foundation upon which your business is built. It’s an integral aspect of your business building and a secret weapon for your marketing.
Cultivating Your Leadership Brand
As a leader on the rise or rising, personal branding is important because it is a way for you to establish and consistently reinforce who you are and what you uniquely offer in the workplace. Use my What is Your Leadership Brand assessment to begin to craft a powerful brand that can represent you authentically as a leader.
Get R.E.A.D.Y to Craft and Cultivate a Memorable & Impactful Brand
Discover the 5 pillars of creating a memorable and impactful business brand. When executed using this foundation, your brand will resonate on an emotional level with your target client or customer, so much so that they are drawn to you and your offerings and become champions for your brand.
What to Expect When Working With a Brand Strategist
As a professional, business owner, coach, or leader, your brand represents your Who and your Do. When those two aspects of yourself are fully integrated into your brand, the result is transformative and magnificent because it will represent the best of who you are and what you bring to the table. Here’s what you can expect working with a brand strategist.
Six Strategies to Ensure You Create a Resonant Brand Voice
As a purposeful woman desiring to craft a brand with impact, your brand’s voice conveys a large proportion of your brand’s persona so it is important to use a voice that matches the overall personality of your brand. Here are six questions you need to consider as you craft your brand.
The Secret to Becoming a Career Trailblazer
The secret to career success is building one that capitalizes on your signature strengths and allows you to bring the best of your brilliance to work. Gaining clarity about your strengths gives you the foundation for designing a strategic career plan and helps build your confidence about what key attributes you bring to the table. Tired of being overlooked, undervalued, and underestimated? The secret to career success is all about playing to your strengths.