Visualization is the process of creating a vivid mental image of a future event. Cognitive scientific research indicates that since the brain doesn’t know the difference between a real memory and an imagined one if you envision something vividly enough, your mind perceives it as something real that you’ve already experienced. This is why many celebrated athletes, such as Serena Williams, Tiger Woods, Michael Jordan, Jack Nicklaus, and others successfully use visualization to level up their game. And so can you!

Crafting a tagline helps your brand differentiate itself from its competitors. It’s a key component in your brand strategy. For a tagline to be effective it should be simple, short, memorable, and point to a key brand benefit. Here are a few tips for crafting a terrific tagline for your brand.

A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and differentiates the company from its competitors. Your tagline should be a critical component of your brand messaging, and an extension of your overarching brand strategy, so you want to make sure everything is aligned. Here are a few tips for crafting a terrific tagline.

Without your Why You lose your way. Many small businesses fail in their marketing or messaging because they do not have a clear understanding of their Why—their reason for being. Understanding your Why is critical to ensuring that your product or service is well-differentiated, it informs how you articulate your brand’s value, and it enables you to tap into the core emotional connection your brand has with its customers.

Many newbies think personal branding is all about their social media presence and website design. While these are certainly important aspects of your marketing and branding, the heart of your personal brand is about you—your entire persona. It includes your personality, strengths, values, beliefs, experiences, and your own image. Here are six personal branding checkpoints.

Personal branding is still a concept that is misunderstood among women who are new in the quest to carve a niche for themselves. But it is a critical component of marketing, as it informs your messaging and is the heart of your identity as a professional or business owner. Make sure you build it on a solid foundation.

It has been said that perfectionism is the enemy of done. It is also the enemy of achieving satisfaction and contentment. Many high-achievers tend to be perfectionists. Here are six strategies to help you manage your need to be perfect.

As we all cope with the uncertainty of living during a global pandemic, this trait of resilience is going to separate those of us that emerge on the other side intact and those who succumb to its associated challenges. The people who make it in life have resilience. So how do you cultivate resilience? You find a way, following these four steps.

As our culture becomes more technologically sophisticated, the rate at which we are bombarded by images which erode and negatively impact our self-esteem increase. How do we move the needle in the other direction? Perhaps by discovering our purpose, unearthing our significance to this earth, and trusting in our innate excellence.

Excellence is active—it is about doing, not simply being. But what really drives a person to excel? I think if we observed the habits of those who we hold in high esteem for their commitment to excellence, we will find they are I.N.S.P.I.R.E.D: Innovative, Nimble, Success-driven, Purposeful, Integrity, Results-oriented, Engaged, Diligent.

We are chosen and called. We are all called to bring unity in Christ, to live a life in service to others, like Jesus, to share the gospel, to be Light and Salt to our broken world, even in our brokenness. God in His omniscience, has a plan for each of us, a unique calling that we are meant to fulfill for His purposes, and he gives us the grace to accomplish it. Read more about how you are equipped for your calling.

Human beings have an innate call to create. It is that calling that keeps us motivated to excel and be the best we can be in our lives. But we must feed and nurture that calling within us. We must surround ourselves with people, places and things that are conducive to our thriving. We must be inspired.

Keeping a gratitude journal showed me how much of God’s grace, love, and mercy are in everyday events of my day. His unfailing love shows me how precious I am to him.

When pursuing any goal, this tri-fold prescription never fails to bear fruit: patience, perseverance, and prayer. Patience, perseverance, and prayer are your guideposts for successfully achieving any goal.

Facing vulnerability head on is the only way to move forward authentically and experience true intimacy in our relationships. Here are five strategies to lean into vulnerability successfully.

Humility is not typically thought as a strength, and certainly not a core leadership attribute. But a closer examination of trailblazing leaders of our time highlights that they all possessed the quiet trait of humility, and argues that this trait is what helped them to achieve their success.